Running a fashion brand might involve making more decisions on expenses rather than investments. Therefore, if a brand chooses to donate a percentage of its earnings to a charity, or to support a local community, it is already setting a beautiful example for others to follow. And yes, running an active donation campaign is also good for marketing, though it is not an activity that is designed to draw traffic per se. It is what keeps a customer coming back, and referring the brand on, for as long as their values align. Here’s a list of vegan fashion brands that have made it their prerogative to sell and help alike.
Circlestances (sweaters and T-shirts)
Known for its adorable animal motifs, the brand donates one euro to a selected animal welfare charity for every item sold. Different charities are assigned to different items, which means one gets to choose an item either by its design, or by the charity they want to support.
Charities supported: WWF, Highland Titles, and Neven Subotic Foundation
Defend Animals (T-shirts, hoodies and accessories)
Known for its slogan T-shirts (“No Excuse for Animal Abuse”, “Eat Pussy Not Animals”, “Friends not Food”), Defend Animals keeps on donating to leading animal rights charities. The brand offers free worldwide shipping on all orders, and since we all know that shipping costs, it’s only right to support a brand that truly goes an extra mile to get everybody involved.
Charities supported: PETA, Humane Society, Society for the Prevention of Cruelty to Animals (SPCA)
Espero (womenswear, menswear)
Known as one of the coolest vegan streetwear brands there is, Espero donates 25% of every purchase to Saving The Survivors, an organisation that treats wild animals that have fallen victims to poaching or other barbaric human endeavours in their natural habitats in Europe, Asia, and Africa. The brand also runs a humble returns operation, which offers returned items in good condition at half the regular price.
Charity supported: Saving The Survivors
Giulia & Romeo (womenswear, men’s jackets)
As one of the few luxury vegan brands, Giulia & Romeo is known for its limited and experimental collections. The brand’s love for animals knows no limit though, as it pledges to donate all profits to supporting the animal cause.
Charities supported: PETA, Animal Equality
Heartcure (T-shirts, hoodies, and accessories)
Heartcure donates to grassroots organisations and sanctuaries, which typically find it much harder to raise money than popular charities. The brand is also running a pre-loved recycling and reselling operation for those who wish to dispose of their items in a more sustainable way.
Charities supported: Brook Farm Animal Sanctuary, Friend Farm Animal Sanctuary, Animal Justice Project, Hillside Animal Sanctuary, and others
Explore more than 500 vegan fashion brands in our directory here.