Is vegan fashion the future? In the comprehensive 59-page VFR Vegan Fashion Playbook 2024-2025, we delve into the rapidly growing global market for cruelty-free apparel. With a sharp focus on market dynamics, consumer behaviours, and emerging opportunities, this report answers key questions such as:
- What is the current state of the vegan fashion market?
- What are the key drivers behind the growth of the vegan fashion sector?
- Where and how will the market grow, according to current projections?
- How can vegan brands prepare for the challenges that lie ahead?
- What strategies can vegan brands adopt to capitalise on the opportunities presented by the global fashion market today?
Discover the latest insights shaping the future of vegan fashion and stay ahead of the game.

About the authors and Contributors
The VFR Vegan Fashion Playbook 2024-2025 draws upon data from over 30 recognised sources and has been authored by a team of experts with extensive academic and practical experience in their respective fields, from historical and economic analysis, fashion, trend and cultural studies, sustainable fashion, materials engineering, traditional and digital marketing, and, last but definitely not least, traditional and contemporary arts and crafts.
Author
- Catherine Nhung, MA, BA and BBM, Founder of Vegan Fashion Repository (Content Research and Development); Fashion journalist, historian and author; Professor at MSKPU International School of Costume and Fashion Design in Warsaw
Design
- Kaja Nidecka, MBM and BA, Founder of Vegan Fashion Repository (Design and Communications)
Contributors
- William Cantú, PhD, Author, Academic Researcher at the University of Lisbon Centre for English Studies (ULICES/CEAUL), Centre for Studies in Education andInnovation (CI&DEI) at the Polytechnic University of Leiria and the Innovation and Cultural Development Club for UNESCO; Invited Assistant Professor at the Polytechnic University of Leiria and IADE – Universidade Europeia in Portugal; Professor at MSKPU International Institute in Warsaw
- Ewa Polkowska, MA, Sustainable Clothing Design and Innovative Materials Expert; Co-Founder of Sustainable Fashion Institute; Author; and Professor at MSKPU International School of Costume and Fashion Design in Warsaw
- Birgit Sas-Sundquest, Founder of Empress of Heels
- Robert Kuta, Fashion Designer, Artist, and Founder of Kuta House
- Roman Raibaudi, Designer and Owner of Roman Raibaudi
We hope you find the report insightful and inspiring.
As we say at Vegan Fashion Repository,
‘Fashion is never just about the clothes. It is always about ideas, values, and beliefs.‘
The Vegan Fashion Repository Team
Cheers!
