Earlier this year, the autumn–winter 2025 shows featured an abundance of fur. And while the vegan fashion industry has already developed some brilliant fur alternatives that involve no killing whatsoever — and is, in fact, known for its bold cuts and vibrant colour combinations — we did freak out to see the return of the so-called “natural fur” aesthetic (to put it mildly).
So, to celebrate Poland — where we are based — voting to ban fur farming by 2033, and Condé Nast finally banning fur across its titles after decades of protests, allow us to present a selection of vegan fashion brands creating faux fur with truly contemporary aesthetics that go far beyond this unsettling “natural fur” trend.
We also encourage you to explore our Vegan Fashion Directory, where you’ll find coats, jackets, and fur alternatives — particularly from brands utilising recycled fibres and next-generation, low-impact materials.
You’re all welcome.
Unreal Fur (Australia)
A family-owned brand from Melbourne, Australia, Unreal Fur has made it their foremost goal to make every item to be worn season after season, always embodying a timeless cruelty-free ethos and reducing consumer waste. This jacket features ultra-soft faux suede, faux leather, and faux shearling details, a yoke and a double collar, with a zip closure along the bodice.
VFR’s pick: Harmony Jacket, regular price: $499.00
Jakke (UK)
London-born Jakke designs ready-to-wear with attitude, rooted in East End heritage and inspired by the energy of city life, art, and music. The brand creates pieces that are original, considered, and playful, allowing wearers to express their personal style while balancing rebellion with refinement.
VFR’s pick: Spun Jacket in red, regular price: £252.00
SpiritHoods (USA)
Renowned for its signature faux-fur hoods and accessories, SpiritHoods has expanded its original collection to feature a variety of cool patterns and textures. Each piece pays tribute to the connection between humanity and the natural world, making SpiritHoods a go-to for those who dare to stand out — and have some real fun while doing so. SpiritHoods donates 10% of net profits to animal support organisations.
VFR’s pick: Classic Men’s Faux Fur Coat | Neon Green Leopard, regular price: $399.00
Vegan Tiger (South Korea)
South Korea’s VEGAN TIGER stands out for its playful yet thoughtful approach to cruelty-free fashion. Bold colors, original artworks, and innovative materials — from Hanji paper to recycled fabrics — make each piece visually striking while carrying subtle messages about animal welfare and environmental protection. Some prints, like jellyfish in the ocean, slip hidden activism past mainstream fashion’s surface. A portion of proceeds supports animals and the environment, proving that creativity and ethics can go hand in hand.
VFR’s pick: Shawl Collar Tiger Jacquard Eco Fur Coat Ivory, regular price: $713.00
Marei1998 (Israel)
Marei1998 blends old-world glamour with a modern, cruelty-free mindset. Founded by Maya Reik in 2015, the label crafts feminine silhouettes and accessories from vegan leather, faux fur, velvet, and recycled materials. With its motto I AM FURLESS, Marei1998 proves that elegance can be timeless — and kind to the planet.
VFR’s pick: Viola Faux Fur Grey Bolero Jacket, regular price: $450.00
Explore more cruelty-free outerwear in our Directory.
