Sponsored Content & Paid Collaborations

Vegan Fashion Repository (VFR) works with brands, material innovators, designers, manufacturers and other fashion-industry organisations through a range of paid editorial and content collaborations. Paid content and placements are clearly disclosed.

Our collaborations offer brands well-researched exposure while upholding the editorial standards and material criteria that underpin VFR.

1. Before We Collaborate: VFR Inclusion Criteria

Payment does not guarantee inclusion in Vegan Fashion Repository.

Every potential collaboration begins with an eligibility check. We proceed only with brands, products, materials or organisations that meet the criteria for inclusion in VFR’s main editorial and brand directories.

If a proposal does not meet our criteria, we will decline the collaboration and will not accept payment.

Tier 1 — Essential criteria

The following criteria are non-negotiable for inclusion in VFR’s main editorial and brand directories:

• No animal-derived materials or components, including ingredients, adhesives, finishes and other relevant components. Vegan certification is encouraged.*
• Preference for recycled synthetic materials. Where synthetic materials are used, the majority should be recycled, wherever applicable. Relevant recycled-material certification is encouraged.*
• Demonstrable lower-impact or regenerative practices. At least one relevant practice must be demonstrable, such as limited production or made-to-order models, prevention of overproduction, use of recycled materials, regenerative agriculture, responsible sourcing, renewable energy, waste reduction, closed-loop or circular production systems, water reduction and reuse, or repair and durability programmes.
• Responsible and ethical production. At least one relevant practice must be demonstrable, such as fair wages, safe working conditions, supply-chain transparency, local or regional production where appropriate, or responsible relationships with manufacturers and suppliers. Relevant social or ethical certifications are encouraged.*

Tier 2 — Additional qualities we particularly welcome

These qualities are not mandatory but can strengthen a brand’s fit with VFR:

• Innovative materials, including next-generation bio-based and biotechnology-enabled materials, materials with little or no plastic content, lab-grown or fermentation-derived materials, and other emerging material technologies.
• Active research and development of next-generation, low-impact materials and technologies.
• Artisanal production and meaningful collaboration with local craftspeople, particularly where this helps preserve or develop traditional crafts.
• Meaningful charitable or community contributions.
• Other demonstrable approaches that contribute to a more animal-free, low-impact, transparent and accountable fashion system.

*About Certifications: while relevant certifications can provide useful independent evidence of materials, production practices and supply-chain claims, we are also aware that obtaining relevant certifications is costly and time-consuming, particularly for new and small businesses. Therefore, where a relevant certification is unavailable or not currently affordable, we assess the available information on a case-by-case basis. We may request additional documentation, supplier information, material specifications or other evidence before approving a collaboration.

2. Collaboration Formats

Once a proposal has passed our inclusion check, we can discuss the most appropriate format.

Editorial link placement — €120 (fixed fee)

Editorial review based on brand-supplied materials — €300 (fixed fee)

Original editorial feature — from €600 (individually quoted)

Event coverage — €1,000 (fixed fee)

Factory visits, material testing & extended reporting (individually quoted)

VFR YouTube: Product Testing & Reviews (coming soon)

3. The Process

Our process is designed to make collaboration straightforward while preserving VFR’s editorial independence.

1. Initial enquiry

Please email hello@veganfashionrepository.com with:

• Your brand or company name and website.
• Your preferred collaboration format, or details of an alternative proposal.
• The product, collection, material or project you would like us to cover.
• Relevant material and production information, including available certifications or supporting documentation.
• Your preferred publication timeframe.

For product-based collaborations, please also include details of the products you would like us to consider.

We strongly recommend contacting us at least 6–8 weeks before your desired publication date. We will do our best to accommodate your preferred timeframe, but cannot guarantee availability, particularly for requests made at short notice.

2. Eligibility check and quotation

We assess each proposal against VFR’s inclusion criteria. The initial eligibility check is completed within 72 business hours. Please note that we may request additional information or documentation beyond what has already been provided.

If the brand meets our inclusion criteria, we will inform the client and confirm the proposed format, scope, fee and estimated timeline. The collaboration is confirmed once the client has accepted the offer in writing and agreed to the applicable terms and conditions.

3. Content development and review

Once the collaboration has been confirmed and all required materials have been received or made available, VFR will begin the agreed work.

Where appropriate, the client receives a draft for factual and technical verification before publication, including checks of product specifications, names, technical details and other relevant factual information. This review does not extend to changing the editorial angle, requiring positive conclusions or otherwise controlling VFR’s editorial judgement.

4. Publication and follow-up

Following factual review, VFR finalises and publishes the agreed content on an agreed date with appropriate commercial disclosures. Publication dates may be subject to change for editorial or technical reasons, including delays in factual or technical verification, quote approval, payment, or circumstances beyond VFR’s control.

Unless otherwise agreed in writing, the collaboration covers the agreed publication or placement only. Kindly note that VFR does not guarantee traffic, impressions, conversions, sales, search-engine rankings or other commercial results.

Minor factual corrections may be made after publication. Substantial changes, additional reporting, republication or new promotional assets may incur an additional fee, subject to a separate agreement. After publication, VFR may update, amend or remove content where reasonably necessary for factual, legal, editorial or technical reasons, or where required by law.

4. Payment Terms

All fees, payment schedules and additional expenses are confirmed before a collaboration is agreed.

Fixed-price services up to €300: payment in full in advance. For editorial link placements, payment must be received before the link is added. For other services, payment is due before production begins or, where agreed, before publication.

Individually quoted projects: VFR’s standard payment terms are a 50% deposit upon confirmation of the collaboration, with the remaining 50% payable before publication. Projects involving substantial production costs, such as travel or third-party expenses, may require a different payment schedule, agreed individually in advance.

Fees are quoted in euros and are exclusive of VAT unless stated otherwise.VAT is applied in accordance with the rules applicable to the transaction.

If a project is cancelled after work has begun, the client may be charged for work completed and any non-refundable expenses reasonably incurred, in accordance with the agreed terms and applicable law. Any amount paid in excess of the amount due will be refunded.

For full payment, invoicing and cancellation terms, please see our Terms & Conditions for Paid Collaborations.

5. Editorial Independence, Claims & Responsibility

Paid collaborations do not override VFR’s editorial standards or material inclusion criteria. Payment does not guarantee favourable coverage or a particular editorial conclusion.

A client is responsible for the accuracy and substantiation of the information and claims they supply, including those relating to materials, environmental impact, certifications, manufacturing processes, labour conditions and product performance. VFR may request supporting evidence and reserves the right to qualify, contextualise or omit claims that cannot be adequately substantiated.

VFR may decline, postpone, amend, suspend or withdraw a collaboration where reasonable concerns arise about the accuracy of information, the substantiation of claims, compliance with applicable law or continued eligibility under our inclusion criteria. Further details, including the handling of payments and work already completed, are set out in our Terms & Conditions for Paid Collaborations.

The client must ensure that they hold all necessary rights and permissions for the commercial use of any materials supplied to VFR, including text, images, videos and logos.

6. Disclosure & Transparency

VFR is committed to making commercial relationships transparent to readers. Paid editorial content and products placements are clearly identified using prominent labels such as Advertisement or Sponsored Content, or other wording appropriate to the format and required by applicable law. Paid links are also identified for search engines using rel=”sponsored” or another suitable link attribute, in accordance with applicable search-engine policies.

Where products or services are provided specifically for review, VFR will assess the arrangement and apply the appropriate disclosure.

In all cases, VFR retains full editorial control over the angle, wording, presentation and conclusions of its content, including where clients provide information or review drafts for factual accuracy. Our full contractual terms are available in the Terms & Conditions for Paid Collaborations.